Panel: The Localization Blind Spot: Hidden UX Barriers Killing Your International Growth

Session details:

Why does global expansion work for some media companies and not for others? 
 
90% of streaming executives prioritize international growth, yet only 3% consider cultural nuance critical to success. That gap reveals the industry's most expensive blind spot. 
 
Kirby Grines (Founder, The Streaming Wars) explores this disconnect with Lindsay Johnson (CEO, Wordbank) and Justin Beaudin (CEO, Adapt Global Studios) as they expose the hidden costs of fragmented localization strategies where companies unknowingly scale problems instead of productivity. 
 
Drawing from real industry data and insights, this session will reframe how we think about the international user journey—from discovery to viewing to advocacy. In an era of AI-first shortcuts, the streamers winning international markets are those delivering authentic UX across the entire user journey.