TVREV's Summit

Tue, Jun 16 | 02:00 PM - 05:30 PM

Juniper Ballroom AB

Session details:

The monoculture has collapsed and been replaced by what we call “Feudal Media”: a series of disconnected audience bubbles spread across multiple media platforms.

In these sessions, we’ll lay out the premise and talk about how it impacts the role of the TV OS, the ability of advertisers to reach mass audiences, where TV goes next and how the fragmentation is impacting sports.

Followed by a rousing round of Analyst Improv to wrap things up: you call out the suggestions and our troupe will take it from there.

Agenda

2:00 - 2:30pm Keynote: The Collapse of The Monoculture and the Rise of Feudal Media

Alan Wolk sets up the afternoon in his trademark presentation—soon-to-be a best-selling book—on how the Roman Empire of the monoculture has given way to “Feudal Media,” a period of massive fragmentation and retrenchment, where audiences are scattered amidst thousands of disconnected content bubbles, each with its own celebrities, in-jokes and source of truth… and what it will take for us to get out of it.

Speaker: Alan Wolk, Co-Founder/Lead Analyst, TVREV

2:30 - 2:50pm "TV Is TV” Fireside with GUY EDRI, CEO at V

Edri caused quite a stir in Lisbon with his assertion that “TV is TV” whether it is linear or streaming, and his call for the industry to stop treating it as anything but. In this freewheeling conversation, Wolk will discuss V’s strategy for creating a successful TV operating system, one that does not try and veer out of its lane while providing value to content owners, advertisers and OEMs alike.

Speaker: Guy Edri, CEO, V
Moderator: Alan Wolk, Co-Founder/Lead Analyst, TVREV

2:50pm - 3:25pm PANEL: How To Reach A Mass Audience When There’s No Mass Media

The monoculture is dead. Prime time no longer means all of America sitting down to watch the same three shows on the same three networks at the same time. But advertisers still need mass reach across streaming, FAST, YouTube, social video, linear and all the other places audiences now spend their time. This session will look at what “mass reach” means in a world full of disconnected audience bubbles, and what planning, targeting and measurement can do to catch up to that reality.

Moderator: Jason Damata, Publisher, TVREV

Panelists:

Ioanna Protogiannis, Sr. Director, Measurement and Reporting Solutions, LG Ads
Ingrid Mariotti, VP of Business Development, Americas, WURL
Breno Barcelos, Display & Video 360 Product Strategy Lead, Google
Alex Belaidi, VP of Data & Category Sales, Spectrum Reach

3:25pm - 3:45pm “Why The TV OS Needs An Ad Layer” Fireside with Ed Lee, Ventura TV Operating System

As TV operating systems mature, is there a need for someone to come in and create greater efficiency? That is the premise of The Trade Desk’s Ventura TV OS, which is seeking to streamline the ad layer, giving consumers more relevant ads and brands and content owners better ROI. Alan Wolk sits down with Ed Lee to break down this upstart business model.

Speaker: Ed Lee, VP, Business Strategy & Partnerships, Ventura TV Operating System
Moderator: Alan Wolk, Co-Founder/Lead Analyst, TVREV

3:45pm -3:55pm Break

3:55pm-4:30pm PANEL: Beyond The 30 Second Spot: New Paths To Monetization
Fragmentation is not just changing where people watch TV. It is changing the ways that video content can be monetized. As viewing spreads across streaming apps, YouTube, home screens, ambient video, retail media networks and other new-ish corners of the TV ecosystem, content owners are discovering new ways to create revenue. A look at what comes next, from new ad units to new business models to new ways for brands to show up inside the TV experience.

Moderator: Jason Damata, Publisher, TVREV

Panelists:

David Purdy, CRO, Stingray
Matt Smith, Director, Advanced Solutions, Magnite
Dilip Bala, Managing Director, Americas, Merzigo
Scott Maddux, VP, Global Content Strategy & Business, TiVo

4:30pm - 5:05pm PANEL: The Evolution Of Sports Media

As sports rights increasingly shift to ad-supported streaming platforms, sports is no longer the monolith it used to be. Audience behavior for sports is changing dramatically, particularly among younger fans. Today, almost half of Gen Z fans get their sports from social media, with the smart phone as their primary screen. They prefer highlights; only 30% watch full games. And they are often more engaged in the lifestyle of a sport, than the live event.
This panel will explore successful strategies to reach distracted younger fans, deepen their fan engagement and more effectively monetize sports viewership in new innovative ways.

Moderator: Cathy Rasenberger, President, Rasenberger Media

Speakers:

Jon Giegangack, Principal, Hub Research
Pete Scott, Chief Strategy Officer, Play Anywhere
John Turner, VP & GM of FloCollege, FloSports
Bo Han, Chief Commercial Officer, Transmit

5:05pm- 5:30pm ANALYST IMPROV

The ultimate audience Q&A. Just like a real-life improv show, we’ll ask the audience for suggestions—a media related topic you want to hear more about— and then the analysts on stage will riff on what they’re thinking. There will be some “yes, and” and some “no, because” in what promises to be a no holds barred session with some ref hot takes.

Panelists: