Alex Belaidi

Bio:

Alex Belaidi is Vice President of Data & Category Sales at Spectrum Reach, the advertising sales business of Charter Communications, Inc. (NASDAQ:CHTR), where he leads strategy and growth across data-driven advertising solutions for key industry verticals. With deep experience spanning ad tech, advanced TV, programmatic, measurement, and media sales, he focuses on helping brands and agencies connect audience, data, and media more effectively to drive business outcomes. 
 
Over the course of his career, Alex has held senior leadership roles across the advertising and media ecosystem, with a track record of building revenue, developing go-to-market strategy, and bringing innovative solutions to market. He is particularly passionate about the evolving role of data, addressability, and performance in shaping the future of television and cross-platform advertising.