Agenda
12:15 PM-12:40 PM Networking and Lunch
12:40 PM-12:55 PM Shop the Scene: The Agent Behind Shoppable TV.
Glance unveils Shop the Scene, where an agent knows what is on screen and handles discovery, comparison, and checkout.
12:55 PM - 1:15 PM Streaming Meets Commerce: The New TV Marketplace
Platform, publisher, and ad-tech leaders get into how commerce is being built into the viewing experience, which formats are driving real engagement, and what it takes for TV to become a measurable commerce channel.
HOSTED BY GLANCE
Open to all StreamTV Show attendees
Key Questions We'll Explore
What "agentic commerce" actually means for TV, where an agent handles discovery, comparison, and checkout
How content becomes shoppable in the moment, so a viewer can buy what a character is wearing without leaving the experience
Which formats (QR, remote-based, native checkout, second screen) drive real engagement and conversion, and where AI changes the math
Whether shoppable TV becomes a measurable performance channel, and how success gets defined
Who owns the customer relationship when an agent sits between the viewer and the brand
