Alex Groysman

Bio:

Alex Groysman is the Vice President, Ad Product Development for Spectrum Reach, the advertising sales business of Charter Communications. He leads an innovative product organization responsible for developing Digital and Multi-Screen TV ad products that leverage data and technology to make advertising smarter and more effective for thousands of local SMB and enterprise marketers and agencies. 

Alex also serves on the Trustworthy Accountability Group (TAG) Leadership Council. TAG is a joint marketing-media industry organization created with a focus on four core areas: eliminating fraudulent digital advertising traffic, combating malware, fighting ad-supported Internet piracy, and promoting brand safety through greater transparency.  

Prior to joining Charter, Alex worked with major TV programmers, distributors, and digital publishers to adopt programmatic advertising business models for monetizing inventory. Alex has also worked with marketers directly on the buy side developing media plans for performance marketing in the insurance, home services, and telco industries. Working across various traditional and digital media channels, Alex pioneered the use of programmatic advertising and deep data analytics to power advanced attribution modelling and drive customer acquisitions.