Alison Hoffman

Bio:

Alison Hoffman is President of STARZ Networks. An exemplary C-Suite leader, Hoffman is responsible for driving success at STARZ with a broad oversight that spans content-related responsibilities as well as business revenue and operational focuses for the company. She oversees all content acquisitions and key network operations across both US and Canada including distribution, marketing, publicity, product development, analytics and program planning. 

She continues to be instrumental in STARZ’s success as one of the only profitable streamers and the industry’s partner of choice. Hoffman has helped lead the company through a successful digital transition, optimized pricing strategy to drive business growth, and she ensured the successful launch of several hit series including five series that deliver 9 million to 12 million multiplatform viewers per episode. Hoffman was instrumental in creating an innovative retail app bundling functionality for the company, allowing STARZ to offer customers a bundled offering that users can opt into with ease. 

Hoffman was one of the key executives responsible for launching the STARZ app and manages the network’s direct-to-consumer business. She reorganized the business and built world-class performance marketing and analytics departments from the ground up, setting it up for success in the streaming landscape. Additionally, Hoffman works closely with wholesale partners, including Amazon, Hulu, Peacock, Roku and Apple along with the entire ecosystem of both traditional and digital platforms to successfully drive revenue.