Brian Fuhrer

Bio:

A media measurement veteran and innovator, Brian Fuhrer is an expert on audience engagement. As Senior Vice President of Product Strategy and Thought Leadership at Nielsen, Brian helps shape the strategy for national and cross-platform television audience measurement, working with the world's largest media companies, streaming services, advertisers and agencies.

Brian has spent the last several years at the epicenter of the media industry's seismic shift to streaming. He is instrumental in translating this complex landscape into actionable insights for Nielsen's clients—work that is most recognized in The Gauge, Nielsen’s monthly report that provides a clear, high-level view of total TV and streaming usage.

With more than 30 years of experience at Nielsen in media research and product development, Brian brings deep knowledge of the media and advertising industry across both U.S. and international markets to every conversation. Brian frequently speaks at various industry events, and his commentary is regularly featured in major business and trade press. 

He holds a B.A. in marketing from the University of South Florida and has been granted multiple research-related patents. He lives near Tampa, Florida with his wife Rene.