Devin Merrill

Bio:

Devin Merrill is Senior Vice President and General Manager of DIRECTV’s Signature Portfolio, where he owns the full subscriber lifecycle—from acquisition and retention to revenue optimization and long-term business performance.

Over the course of his career, Devin has led some of DIRECTV and AT&T’s most critical growth, product, and customer experience initiatives including the revitalization of the Satellite business focusing on premium product positioning, launching successful offers, and building high-impact marketing and base management programs delivering maximum subscriber value and cash flow. Devin’s leadership experience spans strategy, customer experience, digital transformation, and OTT streaming. He helped launch DIRECTV NOW and led go-to-market strategy for AT&T’s streaming products during one of the industry’s most competitive eras. He also led AT&T’s Digital organization, focused on creating seamless omni-channel customer experiences across mobility, broadband, and entertainment.

Known for pairing analytics with practical execution, Devin has led teams responsible for uncovering more than $1.5B in cash flow improvement opportunities through optimization and customer strategy initiatives. Before DIRECTV and AT&T, he held strategy and analytics leadership roles at Toyota, Blue Martini Software, and PricewaterhouseCoopers.

Devin earned his MBA from UCLA Anderson and holds a bachelor’s degree in Computer and Environmental Science from William & Mary. Outside of work, he enjoys cooking, travel, and bonsai—and lives in Dallas with his wife and two sons.