Guillermo Sierra
Executive Vice President, Head - HITN Media
HITN
Bio:
Guillermo Sierra is a champion of Spanish-language public media, expanding access to quality educational and cultural content. He has led the only two Hispanic public broadcasting U.S. services, VMe and HITN, and has contributed globally through his work in international broadcasting for companies like Discovery and BBC. An Emmy-nominated producer and International Emmy Awards judge, he is often invited to speak at major media events. Named one of the 100 most influential Hispanics in U.S. media. He oversees content, operations, distribution, and revenue for HITN’s linear channel and the preschool SVOD Edye, and manages the digital platforms VidaySalud.com and HITNGo.