Jill Murphy

Bio:

As Chief Content Officer at Common Sense Media, Jill Murphy brings over two decades of experience in content strategy, child development, and media and digital literacy. She joined Common Sense in 2005, during the organization's earliest days, and has since led the growth of its ratings, reviews, and parenting resources — overseeing a comprehensive offering that spans movies, streaming, TV, apps, games, books, podcasts, music, video shorts, and AI. Her work is centered on meeting families where they are, developing practical, research-backed guidance that does the heavy lifting so parents can confidently navigate the challenges and opportunities of media and technology. At the heart of everything is a deep commitment to kids' well-being, with an editorial approach that empowers parents and encourages meaningful connection with their children.

Jill's focus on supporting parents has shaped an evolved ratings and advice system that serves all families — helping them get to "yes" with confidence as the media landscape rapidly evolves. Her expertise spans child development, AI literacy, and audience engagement, driving both the quality and reach of Common Sense's most pressing parenting resources.

A Bay Area native, mom to two girls -- and to a lot of animals, and wife to a fellow TV afficionado, Jill's a devoted pop culture enthusiast who attributes her sharp eye for content to years of dedicated "research" via reality TV and late '80s/'90s sitcoms. On any given weekend, you can find Jill and her family watching age-inappropriate content—and discussing it.