John Marchesini
EVP of Product & Monetization
Bio:
John Marchesini is EVP of Product & Monetization at Cineverse, where he leads product strategy and revenue innovation across the company’s streaming and ad-tech platforms.
He is also Co-Founder and former COO of IndiCue, a Connected TV (CTV) infrastructure company acquired by Cineverse, where he built and scaled a platform empowering publishers with direct control over their ad tech stacks.
John has a proven track record of driving digital transformation across major media organizations including Paramount Global, FOX, and CBS. At FOX Television Stations, he launched and scaled ad-supported streaming channels such as LiveNOW from FOX and FOX SOUL. As VP of Product at CBS Media Ventures, he redefined digital strategy for Entertainment Tonight and Inside Edition, delivering industry-leading streaming growth. Earlier in his career, he led the digital transformation of The Hollywood Reporter and held leadership roles at multiple media and ad-tech startups.