Kim Larson

Bio:

As a Managing Director and Head of YouTube’s Creator and Gaming team, Kim is responsible for managing the growth of the largest, most influential creators on the platform.  In her previous roles at Google, she launched the Google BrandLab, an immersive strategy experience designed for top advertisers to develop their YouTube strategy. She went on to manage the global brand services function which included creative effectiveness, media measurement, and consumer insights. Her team pioneered the use of machine learning to build data-driven creative best practices for YouTube ads.  

Kim joined Google in 2012 with 20+ years experience leading marketing teams at the intersection of technology and brand at Nike, Jamba Juice, and Prophet. Kim holds a BS in Neuroscience from Vanderbilt University and an MBA from the University of Virginia. Kim serves on the Creator Board for the IAB, on the Advisory Board for Women in Games International, is an Executive Member and judge for the Webbys as part of the International Academy of Digital Arts & Sciences (IADAS) and previously served on the Board of Directors for the Effies.