Liat Abada

Bio:

Liat Abada is an accomplished B2B, D2C, and B2B2C marketing executive, and currently the Director/Head of Global Platform Partnerships at Fremantle. In this role, she collaborates with leading platform partners to market and promote Fremantle’s expansive lineup of successful channels and premium programming. She oversees partner management, partner relations, paid media strategy, sponsorships, platform content marketing, and viewer engagement initiatives on a global scale

Before joining Fremantle, Liat worked at VIZIO in Content + Platform + Partner Marketing, and prior to that, she served as Director/Head of Distribution and Partner Marketing at ION Television and The E.W. Scripps Company. Prior to pursuing her passion for television, Liat began her career in the music industry, holding key marketing leadership positions at Sony Music Entertainment and Universal Music Group. Over the course of her dynamic career, Liat has built a strong foundation of expertise and proven her success in the entertainment industry.