Michelle O'Neil

Bio:

Michelle May O’Neil is a nationally recognized trial lawyer, author, and strategist whose work focuses on identity ownership in the age of artificial intelligence. With more than thirty years of experience litigating high-stakes disputes involving reputation, narrative control, and digital evidence, she brings a rare legal perspective to the emerging challenges facing creators and media platforms. Michelle’s expertise includes Name Image Likeness law and the growing problem of identity piracy in business conflicts, brand deals, and divorce. She is a member of the National Speakers Association and was selected to speak at SXSW 2026 on the topic of legal war over identity in the creator economy. Michelle has been named to Best Lawyers in America and hosts a podcast on modern identity, strategy, and reinvention. She helps creators and executives understand how AI, streaming, and synthetic media are reshaping what it means to own your work and yourself.