Michelle Rice

Bio:

Michelle L. Rice is President of TV One and CLEO TV.

Previously, Rice served as General Manager since 2017. She continues to have oversight of all business, operational and creative aspects for both networks.

Rice shepherded the development and launch of TV One’s new sister network, CLEO TV, an aspirational lifestyle and entertainment TV network serving Millennial and Gen X women of color that launched in January 2019. Since its launch, Rice has successfully leveraged relationships to expand distribution of CLEO TV on AT&T, Charter, Comcast, and Verizon’s platforms. Under her leadership, TV One solidified its first vMVPD distribution deal with Philo TV and has continued to grow its distribution footprint.  She continues to play a pivotal role in working with strategic partners to create linear and digital content campaigns in response to a myriad of political and social issues that profoundly impact communities of color.

Rice was previously Executive Vice President of Content Distribution and Marketing for TV One. In that role, she developed distribution strategies and handled national accounts negotiations with major multichannel video programming distributors (MPVDs) to increase and maximize TV One’s content distribution opportunities on mobile, linear and non-linear distribution platforms.  She also handled domestic and international program sales and distribution for the network.

Before joining TV One, Rice had stints at iNDemand, NBC Cable Network and Black Entertainment Television (BET), where she started her career through the Walter Kaitz Fellowship program in 1993.