Murphy VandeMotter

Bio:

Murphy VandeMotter is the VP of Data Operations at Madhive, where she architects the company’s hyperlocal data strategies. A transformative leader, Murphy has built a unified, privacy-first data ecosystem from the ground up, turning “Data Ops” from a back-end support function into a front-end competitive advantage. She successfully scaled Madhive’s Data Marketplace to over 20 partners and helped develop Maverick AI, seamlessly bridging commercial and engineering teams to drive adtech innovation. 

Previously, as Director of Digital Strategy at DAX, Murphy led data strategies. She managed end-to-end campaigns across multiple sales regions, served as the DMP system expert forecasting data audiences, and created comprehensive sales collateral, successfully navigating and driving the company’s growth through two major acquisitions.