Nick Coté

Bio:

Nick Coté is Vice President, Head of Supply at tvScientific, where he leads the company’s inventory strategy and oversees strategic partnerships across publishers, platforms, and data providers in the performance CTV ecosystem. With more than a decade of experience in online and programmatic advertising, Nick specializes in building scalable supply-side infrastructure, optimizing yield, and driving innovation across converged and advanced TV.

Nick is deeply involved in shaping the future of the industry through active participation in several IAB and IAB Tech Lab initiatives, including the Advanced TV and Supply Chain Working Groups. His work focuses on improving transparency, addressability, and measurement across the programmatic supply chain.

Prior to tvScientific, Nick held senior leadership roles at Madhive, Sportradar, and Dailymotion, where he led inventory partnerships, global supply strategy, and programmatic business development across CTV, mobile, DOOH, and web. He is also the founder of KoTa Media, an ad tech consultancy that advised multiple companies through successful M&A exits. Nick brings a practical, supply-first perspective to discussions on the evolution of CTV, programmatic infrastructure, and performance-driven advertising.