Omer Latif

Bio:

SPEAKER BIO
Omer Latif is the Co-founder and CEO of ElementalTV, a leading innovator in CTV advertising technology. In this role, he spearheads the development of data-driven solutions that bridge the gap between streaming content publishers and advertisers. Omer has been at the forefront of digital media monetization for over a decade. He began his career in investment banking at Citibank, but in 2009 he pivoted to entrepreneurship, launching a digital monetization venture and becoming an early adopter of emerging channels like SEO, mobile apps, and digital advertising.

As the digital landscape evolved, Omer transitioned to the streaming video space, founding Audience Media TV and eventually joining forces with Adoppler to create ElementalTV in 2021.

Under Omer’s leadership, ElementalTV has quickly gained industry recognition for its innovative approach to ad-supported streaming. The company was recently named “Best CTV Monetization Platform” in the 2025 MarTech Breakthrough Awards, highlighting the impact of its audience intelligence and monetization technology. This year ElementalTV also introduced 1Audience, an AI-powered audience intelligence platform that empowers content owners to leverage their traffic data to sell curated audience segments directly to buyers, a breakthrough that creates a much-needed bridge between CTV publishers and advertisers.

Omer is passionate about helping streaming publishers maximize their revenue potential without sacrificing viewer experience or control. He is a thought leader in the CTV and FAST arena, often advocating for cleaner supply paths and publisher-centric data strategies to help them unlock the full value of their content while delivering targeted, data-driven advertising experiences for brands.