Pete Scott
Chief Strategy Officer
Bio:
Pete Scott is currently the Chief Strategy Advisor for Play Anywhere, an interactive monetization platform that is helping sports leagues and IP holders create new revenue streams across gaming, ecommerce and interactive ads. They are also leveraging Ai Agents and Gentic Ai to hyper personalize these new interactive experiences down to the individual consumer.
He was recently the Vice President of Emerging Media and Innovation for Warner Media Discovery
In this role, Scott advises internal teams on new tech, trends and helping the company remain relevant in the new media world. Additionally, he is helping lead the strategy and operationalization of LIVE Virtual Productions, Sportsbetting, Ecommerce, Name Image and Likeness ( NIL), and Next Generation viewing experiences across the Turner Sports portfolio; NHL, NBA, MLB, USA Soccer and March Madness. He also manages a portfolio of existing partnerships including but not limited to companies building next generation experiences including computer vision, AI, metaverse, NFT’s, Fan Tokens, etc.
As an Emmy award winning digital strategist and operator Pete has helped the company evolve and embrace a digital and direct to consumer mindset.