Rachel Falleroni

Bio:

Rachel Falleroni is a media executive and strategist known for leading platform launches and shaping content-driven brands across domestic and international markets. Her work reflects a thoughtful, audience-first approach, combining strategic vision and operational rigor across linear television, FAST, SVOD, and AVOD environments.

She is the founder of Ivy Lane Media, a boutique consultancy that works with platforms, brands, networks, and content owners on launch strategy, content and portfolio positioning, operational alignment, and executive advisory. Her clients span established organizations and emerging ventures navigating an increasingly complex content landscape. She advises organizations at moments of growth, transition, and reinvention, focusing on aligning content strategy, operations, and audience insight to support scalable, sustainable growth.

Rachel’s professional background includes senior leadership roles at Showtime, Starz, and Discovery Communications, where she contributed to both established platforms and new initiatives across global markets. She has spearheaded the transformation of global processes related to data integrity, reporting, and operational workflows -- helping organizations strengthen decision-making and move from reactive execution to more proactive, insight-driven planning. 

Across every stage of her career, Rachel has remained focused on the intersection of content, audience, and execution. Her work reflects a belief that successful platforms are built not only on strong programming, but also on clear strategy, vision, aligned teams, and processes that support sustainable growth. Through Ivy Lane Media and her ongoing advisory work, she continues to help organizations navigate an evolving media landscape with clarity, collaboration, and purpose.