Steven Cohen
GM of Channel Strategy & Investment Planning
Boost Mobile
Bio:
Steven Cohen, MBA, is GM of Channel Strategy & Investment Planning at Boost Mobile, where he oversees more than $500M in annual media investment across digital, CTV, retail, and OEM partnerships including Apple, Google, Samsung, and Motorola.
He leads media strategy, measurement, and investment decisions across the business, helping translate analytics into action through MMM, incrementality testing, and performance frameworks that drive subscriber growth.
Steven specializes in connecting metrics to business outcomes and has led large-scale initiatives focused on optimizing media efficiency, channel performance, and AI-driven decision making.