Yoonjung Kim
Head of UX
Bio:
Yoonjung Kim is Head of UX at DIRECTV, where she leads experience strategy and design across the company’s evolving video and entertainment products. Her work focuses on understanding people’s needs, behaviors, and expectations, then translating those insights into product vision, strategy, and customer-centered experiences grounded in research and data.
Throughout her career at DIRECTV, Yoonjung has led numerous design teams and contributed to many of the company’s major transformations — from launching its first app, to expanding into streaming, to shaping DIRECTV’s evolution as an aggregator of TV and entertainment. She brings a deeply human-centered perspective to the future of media, connecting customer insight with business strategy and product innovation.