Romina Rosado
Executive Vice President and GM, Streaming
Bio:
Romina Rosado is Executive Vice President and General Manager of Hispanic Streaming for NBCUniversal Telemundo Enterprises. In this role, Rosado is responsible for supercharging the growth of Latinos on streaming platforms, overseeing the strategy behind long-form content for Peacock, the Telemundo app, the networks YouTube properties, FAST channels and more. Rosado leads cross-company efforts alongside NBCUniversals streaming leadership to develop culturally resonant programming that connects with the full spectrum of Hispanic viewers. She reports directly to Luis Fernndez, Chairman, NBCUniversal Telemundo Enterprises.
Most recently, Rosado served as Executive Vice President of Entertainment & Content Strategy for NBCUniversal Telemundo, where she oversaw the companys omnichannel strategy and growth of Telemundo digital into a streaming powerhouse. Under her leadership, usage of the Telemundo App tripled in 2020 with record-breaking properties. Rosado joined Telemundo in 2018 to develop the Noticias Telemundo digital strategy in the run-up to the 2020 presidential election. Prior to that, Rosado was Senior Vice President of Global Content at NBCUniversals E! News in Los Angeles, where she oversaw all content, news gathering, audience development and product for the companys news division. Earlier in her career, Rosado served as Executive Producer for Us Weekly, advisor to some of the worlds leading NGOs and government agencies on their digital strategies and consultant to the European Central Bank ahead of the introduction of the Euro.
In recent years, Rosado has been a recipient of notable awards including being recognized as Multichannel News Wonder Women of Los Angeles, Cablefaxs Most Powerful Women in Cable, and Cynopsiss Model D and IT List.
Rosado serves on the Teach for America Miami-Dade Advisory Board, a diverse network of leaders who work to confront injustice of education inequity through teaching, and the Advisory Board for Grate Media, a new food-driven media brand. Additionally, she serves on Mot Hennessy USA's inaugural Inclusion, Diversity, and Equity Advisory Council. Rosado received a Bachelor of Arts from Nebrija University in Spain.