Keynote Fireside Chat: MVPDs in the Streaming Era: Reinventing the Bundle
Wed, Jun 17
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05:05 PM - 05:25 PM
Session details:
As streaming reshapes consumer expectations, MVPDs are at an inflection point. In this fireside chat, Erik Bortz, Executive Director, Business Development at Xumo sits down with Elena Ritchie, SVP, Video, Charter and John Dixon, SVP, Entertainment, Comcast to unpack how legacy providers are transforming to compete in the streaming space through new packaging, bundles and innovative UX strategies. Discover how Charter and Comcast are:
- Launching innovative linear and streaming bundle pricing and tiered offerings
- Merging linear and streaming under converged UX frameworks
- Harnessing AI-driven personalization to boost engagement
- Forging content and platform partnerships to expand reach
Attendees will leave with practical strategies and lessons from MVPDs redefining the bundle for today’s discerning viewers.