Leaders’ Roundtable: Global Audiences, Local Stories — Redefining International Content Strategy

Session details:

Streaming’s global expansion has proven one powerful truth: local stories travel—when they’re done right. In this session, global leaders explore how international audiences are reshaping storytelling, production investment, and platform strategy. What actually makes local content break out globally? How do platforms balance global tentpoles with regional identity? And how are creators and studios adapting to the demands of cross-cultural storytelling, language accessibility, and regional authenticity? 
 
The global surge of Korean content has already proven that deeply local stories can achieve worldwide impact—setting the blueprint for the next wave of international hits.