Leaders’ RoundTable: Product Is the Platform — UX, Discovery & the New Power Layer in CTV

Session details:

In an era where every platform has content, the real battle has shifted to the experience. Product strategy, UX design, and AI-powered interfaces now define how audiences discover, engage, subscribe, and transact. This executive roundtable brings together the leaders shaping CTV product, UX, and platform experience for a candid discussion on ownership, innovation, and the next generation of streaming design. 

• Has product truly overtaken content as the primary growth and retention driver in streaming — and if so, who owns that power today: platforms, OEMs, or OS providers?
• How are product teams actively designing for monetization now — beyond subscriptions — including ads, commerce, and shoppable experiences?
• Is personalization actually solving discovery—or simply reshaping what we’re allowed to discover?
• What is the next major breakthrough in personalization: predictive AI, identity resolution, contextual UI, or commerce integration?