Leaders’ Roundtable: Streaming Sports Monetization and Discovery

Session details:

Sports remain the last great engine of live appointment viewing, but the economics and distribution models around it are changing faster than ever. Leagues are experimenting with direct-to-fan models; platforms are battling exclusive streaming rights, and advertisers are demanding addressable, measurable sports inventory. At the same time, FAST, social platforms, and short-form creators are reshaping how fans discover and consume sports content. 
 
This Leaders’ Roundtable brings together executives shaping the next era of sports to explore who controls rights, who controls the fan, and where the next wave of revenue growth will come from.