Leaders’ Roundtable: Streaming’s Next Act: Where Will the Next Wave of Growth Come From?

Session details:

As the streaming market matures, the next phase of OTT growth will be shaped by new formats, new partnerships, and new ways of engaging audiences. Subscriber growth alone is no longer the primary driver of success. Platforms are now experimenting with vertical video, creator-driven content, podcasts, advertising innovation, bundled offerings, and cross-platform partnerships to expand reach and unlock new revenue streams. This leaders’ roundtable brings together senior executives from platforms, studios, and technology providers to explore what will define the next era of OTT—from emerging content formats and distribution models to the evolving relationship between streaming, social media, and creator ecosystems. 

• Where will OTT’s next phase of growth come from—vertical video, podcasts, creator-led content, or new platform formats?
• How are bundling partnerships with telcos, platforms, and retailers reshaping distribution and audience growth?
• What will drive revenue in the years ahead—advertising innovation, hybrid models, or new subscription strategies?
• What formats and viewing experiences will capture the next generation of viewers?