The OS Leaders’ Roundtable: The Battleground of Power, Personalization & the New Economics of CTV

Session details:

As CTV operating systems evolve into full-fledged media ecosystems, the home screen has emerged as the most valuable — and contested — gateway in streaming. This roundtable brings together the leaders shaping the future of the OS landscape for a candid, high-level discussion on platform influence, personalization, monetization, and the next wave of AI-driven innovation. Leaders will also unpack how OS-level commerce, distribution, and AI-powered personalization are reshaping viewer behavior, viewer experience and creating new opportunities for revenue growth. 

• If the OS controls discovery, monetization, and viewer data, will it become the primary “network” of the future?  
• How will distribution models evolve as OS platforms take a larger role in discovery and monetization?
• How will AI reshape the home screen over the next two years—personalization, navigation, commerce, or content creation?
• Why are shoppable formats gaining traction now, and what tech breakthroughs are unlocking scale on CTV?