Presentation: AI And Audiences

Session details:

AI is now influencing nearly every stage of the content lifecycle — from development and greenlighting to curation, programming, and discovery on the home screen. But how do audiences feel about automation taking a role in the content they consume? Jon Giegengack will present Hub’s latest research exploring consumer sentiment around generative AI — where audiences are excited, where they’re hesitant, and opportunities for media companies to apply AI in ways audiences will accept.