Panel: From Greenlight to Home Screen: How AI Is Reshaping Content Decisions

Session details:

AI is now influencing nearly every stage of the content lifecycle — from development and greenlighting to curation, programming, and discovery on the home screen. As data and algorithms play a growing role in what gets made and what gets surfaced, leaders are rethinking how creative judgment, audience insight, and automation coexist. This session explores where AI is delivering real value, where it’s creating new risks, and how platforms are balancing efficiency with editorial control.