Panel: Inside the Streaming Data Stack: Powering Bundles, Personalization & Ads

Session details:

As streaming shifts from standalone apps to bundled, multi-service ecosystems, the data stack has become mission-critical. Platforms must now unify identity, metadata, ad signals, billing, personalization, and measurement across services — while meeting privacy and regulatory demands. 

• How do you prevent identity fragmentation across bundles, FAST, and partner apps?
• What data needs to be shared across bundled services to make bundles effective?
• How is the data stack changing to support AI-driven discovery and personalization?
• What’s the right architecture for unified monetization measurement across models?