Panel: Programmatic CTV — What’s Working at Scale

Session details:

Programmatic CTV has become a core driver of video investment—but success at scale now requires more than just buying impressions. This panel brings together leading marketers to discuss what’s truly driving performance today—from audience targeting and measurement to frequency management and creative innovation. Panelists will also discuss the growing role of complementary channels like programmatic OOH, and how advertisers are connecting big screen experiences.