Presentation: The AI Shift: Redefining Streaming, Broadcast & Viewer Trust

Session details:

The AI transformation is reshaping how content is created, protected, and monetized across streaming, sports, and broadcast. This session would explore the balance between embracing AI-driven innovation — from operational efficiency and personalization to enhanced viewer experiences — and managing the growing risks around unauthorized AI consumption, synthetic content, piracy, and audience trust. 

We'd bring together our CEOs Michael (broadcaster perspective), Krzysztof (streaming technology perspective), and an industry moderator for a real-world discussion grounded in practical examples from organizations such as Benfica, DFB, and DGN. We'd also touch on the growing importance of C2PA and content provenance technologies in combating AI-generated content and preserving the commercial value of legitimate media.