Presentation: DTC and How Sports Leagues and Teams Win in the New Audience Economy

Session details:

As regional sports networks take a back seat to direct to consumer engagement, sports leagues and teams need a new revenue playbook. Today's "audience economy" requires a full business model transformation focused on fandom. In this timely session, Operative CRO Dave Dembowski shares that teams who win next will own the fan relationship entirely. He'll share examples of how the organizations building the right operational infrastructure behind their streaming platforms have the competitive advantage. Dave will also provide a roadmap explaining what the shift actually requires, and how to make it work at scale. 
  
Session takeaways: 

• Why audience ownership is now the most valuable franchise asset
• What separates teams that monetize DTC successfully from those that launch an app and stop there
• The operational infrastructure (OMS, ad ops, sponsorship execution, billing) that determines profitability
• How leading leagues and teams are building the new model