Research Keynote: The Art of Finding Audiences: The New Science of CTV Ad Discovery

Session details:

CTV ad discovery no longer happens in isolation. Viewers move fluidly between connected TV and social platforms, shaping how content is found, how ads are experienced, and how performance is ultimately measured. This research-driven session reveals the latest insights into how audiences actually navigate the modern video ecosystem — from social discovery to the big screen — and what signals most accurately predict attention, engagement, and campaign outcomes.