Research Keynote: The Impression Gap: Where Attention Wins on CTV—Premium Video or YouTube?

Session details:

In today’s fragmented streaming landscape, not all impressions are created equal. As marketers double down on Connected TV, the question isn’t just where ads appear—it’s also where they truly resonate. Benjamin will dive into the evolving “impression gap” between Premium Video Platforms and YouTube, unpacking how each environment shapes audience attention, engagement, and impact. Get actionable insights on how to align your CTV investments with where attention works hardest—and delivers the greatest return.