The State of Streaming Sports: Consumer Habits, Rights Deals, and Investment Trends
Session details:
This 15 minute presentation will leverage Kagan's proprietary consumer surveys and research to assess the current streaming sports landscape in the US. Topics covered will include:
- Demographics of sports viewers across linear networks and streaming platforms
- How sports fans engage with their favorite teams and leagues across linear, streaming and social media
- Importance of live sports to traditional pay TV services, vMVPDs and SVOD and AVOD/FAST services
- Recent trends in sports rights deals and the growing shift to streaming delivery
- Availability of streaming live sports by platform in the US
- Tracking private equity investments in sports - who are the major players and where is money flowing
Primary data resources will include Kagan's Q3 2025 MediaCensus survey of 13,000+ US online adults and our sports rights deals and private equity databases which have been tracking the sports rights landscape for over a decade.
S&P Global Market Intelligence Kagan will also have an exhibition booth at this year's event and has been a past sponsor, with Kagan analysts presenting at both in-person and virtual Stream TV events in the past.
