StreamTV Marketers Summit

Tue, Jun 16 | 02:00 PM - 05:30 PM

Juniper Ballroom AB

Session details:

About the StreamTV Marketers Summit

Content is everywhere. Attention is not. Marketing is what makes the difference.

The StreamTV Marketers Summit is the industry's premier gathering for the executives driving audience growth, brand strategy, and content discovery across streaming, FAST, and CTV. Chaired by Jonathan Verk — former CEO of PromaxBDA, the global association for entertainment marketers and founder of Social Dept — this half-day event dives deep into what it actually takes to win in today's streaming marketplace.
Expect candid conversation. Real data. And the people making it happen.

Agenda

2:00pm-2:05pm Opening Remarks

Speaker: Jonathan Verk, Chair, StreamTV Marketers Summit

2:05-2:45pm Keynote: Marketing Leaders' Roundtable: State of Streaming Marketing

Rising competition. Fragmented platforms. Mounting pressure to prove ROI. Senior marketing executives get candid about how their strategies, teams, and tech stacks are evolving — and what's actually working.

Moderator: Dade Hayes, Deadline

Panelists:

Blad Norman, SVP Marketing, Tubi
Kevin Vitale, EVP, Marketing Strategy and Creative, AMC Global Media
Audrey Engelman, VP Marketing, NBCU
Jamie Moore, SVP Creative & Production, Paramount Brand Lab

2:45-3:15pm Insights & Innovations

Proprietary data. Actionable intelligence. Two leading companies share original findings on audience behavior, content discovery, and the opportunities streaming marketers can't afford to miss.

Finding the White Space, Presented by David Markowitz, VP, Reelgood
The best marketers aren't just promoting what's on the platform; They're deciding what belongs there.The biggest marketing opportunities in streaming aren't always where you think they are. This session explores how data-driven content intelligence is helping marketers identify underserved genres, underleveraged titles, and untapped audience segments — and how those insights are doing more than informing campaigns. They're shaping acquisition strategies, influencing licensing decisions, and driving original content development.

The International Opportunity North Americans Are Missing

While North American platforms fight for incremental growth, massive, underserved audiences across global markets are engaging with content in entirely different ways—and at a pace many U.S. strategies aren’t built for. This presentation uncovers where the real international growth opportunities are hiding, how audience behavior differs across regions, and why traditional expansion playbooks are falling short. Backed by proprietary data, it reframes global as not just a distribution strategy—but a fundamentally different approach to discovery, engagement, and monetization.

Speakers:

David Markowitz, Vice President, Marketing, Reelgood
Stephane David, Head of Partnerships, EMEA, TiVO

3:15-3:30pm Networking Break

3:30-4:00pm Presentation: IDEAS WORTH STEALING — The Streamers' Creative Showcase

We scoured the streaming and FAST industry, looking through hundreds of campaigns, spots, stunts, and design systems to find the boldest, most original, brave creative of the past year.

A true curation and celebration of the work that proves creativity, design, and big ideas are still what differentiate brands in entertainment marketing.

Hosted by Brian Briskman, one of the most awarded and respected creative voices in our industry, joined on stage by a special guest to talk through what worked, what didn’t– and why it matters. Don’t miss this inspiring look at the work that's setting the bar — and a challenge to the industry to go bigger and better.

Speakers:

Brian Briskman, Founder, Likewise Media Consultants
Bethany Atchison, Senior Director Growth, MyFree DIRECTV

4:00-4:10pm Brand of the Year: Scott Donaton, Crunchyroll

4:10-5:00pm Panel: From Audience to Army: How Smart Marketers Are Turning Viewers into Communities
Audiences watch. Communities evangelize. The most successful streaming brands aren't just finding viewers — they're building fandoms that do the marketing for them. This session explores how top marketers are moving beyond the home screen to meet audiences where they already live: in social feeds, creator ecosystems, fan forums, and always-on content loops. The brands winning right now aren't the ones with the biggest budgets — they're the ones who understand their audiences deeply enough to turn them into something more powerful than subscribers.

Moderator: Alison Brower, Executive Editor, The Ankler

Panelists: