StreamTV Marketers Summit

Tue, Jun 16 | 02:00 PM - 05:30 PM

Crest 4/5

Session details:

About the StreamTV Marketers Summit

Content is everywhere. Attention is not. Marketing is what makes the difference.

The StreamTV Marketers Summit is the industry's premier gathering for the executives driving audience growth, brand strategy, and content discovery across streaming, FAST, and CTV. Chaired by Jonathan Verk — former CEO of PromaxBDA, the global association for entertainment marketers and founder of Social Dept — this half-day event dives deep into what it actually takes to win in today's streaming marketplace.
Expect candid conversation. Real data. And the people making it happen.

Agenda

2:00pm -2:05pm Opening Remarks

Speaker: Jonathan Verk, Chair, StreamTV Marketers Summit

2:05pm-2:25pm Opening Keytnote: Coming soon

2:25-3:05pm Marketing Leaders' Roundtable: State of Streaming Marketing

Rising competition. Fragmented platforms. Mounting pressure to prove ROI. Senior marketing executives get candid about how their strategies, teams, and tech stacks are evolving — and what's actually working.

Moderator: Dade Hayes, Deadline

Panelists:

Blad Norman, SVP Marketing, Tubi
Kevin Vitale, EVP Marketing, AMC

3:05 - 3:30pm Insights & Innovations

Proprietary data. Actionable intelligence. Two leading companies share original findings on audience behavior, content discovery, and the opportunities streaming marketers can't afford to miss.

Finding the White Space, Presented by David Markowitz, VP, ReelGood
The best marketers aren't just promoting what's on the platform; They're deciding what belongs there.The biggest marketing opportunities in streaming aren't always where you think they are. This session explores how data-driven content intelligence is helping marketers identify underserved genres, underleveraged titles, and untapped audience segments — and how those insights are doing more than informing campaigns. They're shaping acquisition strategies, influencing licensing decisions, and driving original content development.

Speaker: David Markowitz Vice President, Marketing ,Reelgood

The International Opportunity North Americans Are Missing, Presented by Jonathan Nickell, COO 3Vision

While North American platforms fight for incremental growth, massive, underserved audiences across global markets are engaging with content in entirely different ways—and at a pace many U.S. strategies aren’t built for. This presentation uncovers where the real international growth opportunities are hiding, how audience behavior differs across regions, and why traditional expansion playbooks are falling short. Backed by proprietary data, it reframes global as not just a distribution strategy—but a fundamentally different approach to discovery, engagement, and monetization.

Speaker: Jonathan Nickell, COO 3Vision

3:30pm-3:45pm Networking Break

3:45 - 4:10pm Panel: Champagne Campaigns on a Beer Budget: Great Taste, No Filter

In an era of shrinking budgets and infinite content, the campaigns that cut through aren't the ones with the biggest media buys — they're the ones built on genuine insight, sharp creative instincts, and a real point of view. Two of the industry's sharpest marketing minds celebrate the work that stopped them in their tracks — the campaigns they wish they'd made, the ones they did make, and the thinking that made all of it possible. Walk in inspired. Walk out with ideas you can actually steal.

Speaker: Coming soon

4:10 -4:35pm Getting the Most From Your Marketing Partners

The most effective streaming marketers don't just create great content — they know exactly which partners to lean on and how to extract maximum value from those relationships. This session cuts through the noise. Three category-defining partners share how marketers can increase awareness, intent, and tune-in by reaching the right audiences with the right tools at the right time. We'll explore the organic opportunities most brands leave on the table, and the paid strategies that are actually moving the needle.
Walk in knowing what's available. Walk out knowing how to use it.

Panelists:

Independent Platforms (Coming soon)
OEMs and Platforms (Coming soon)
Social Platforms (Coming soon)

Interested in presenting? Contact Jonathan at [email protected]

4:35pm -4:45pm Brand of the Year: Coming soon

4:45- 5:15pm Panel: From Audience to Army: How Smart Marketers Are Turning Viewers into Communities
Audiences watch. Communities evangelize. The most successful streaming brands aren't just finding viewers — they're building fandoms that do the marketing for them. This session explores how top marketers are moving beyond the home screen to meet audiences where they already live: in social feeds, creator ecosystems, fan forums, and always-on content loops. The brands winning right now aren't the ones with the biggest budgets — they're the ones who understand their audiences deeply enough to turn them into something more powerful than subscribers.

Moderator:Alisson Brower, Executive Editor, The Ankler

Panelists: