The advertising industry finds itself in a very exciting era, marked by shifting consumer trends towards streaming services, presenting a growing need for innovation in viewer targeting, engagement, and measurement strategies. The Innovation in Advertising award shines a spotlight on trailblazers who have pushed the boundaries of creativity and technology in delivering, measuring, or supporting video content. Whether through pioneering ad formats, cutting-edge targeting techniques, or ingenious measurement solutions, the recipient has demonstrated exceptional effectiveness in connecting brands with their audiences in the streaming space.