Bethany Atchison

Bio:

Bethany Atchison is Senior Director of MyFree DIRECTV at DIRECTV, where she is responsible for the growth strategy for the company's FAST streaming experience. In this role, she develops and executes data-informed strategies across user acquisition, engagement, retention, and revenue. Bethany brings a decade of marketing leadership experience scaling streaming platforms, previously serving as Vice President of Distribution Partnerships at Vevo, where she expanded Vevo's global FAST network, and as Director of Distribution and Acquisition Media at Showtime, where she scaled the SVOD business.