Brittany Hershkowitz

Bio:

Brittany Hershkowitz is Chief Marketing & Brand Officer at IRCODE, a computer vision AI company solving one of television's longest-standing challenges: true attribution.

IRCODE's patented EXACT Match technology transforms any frame of broadcast or streaming content into an interactive, shoppable experience, without QR codes, overlays, or interruptions to the viewing experience. For the first time, advertisers and networks can close the loop between what's seen on screen and what drives action, whether that conversion happens through the television itself or a second-screen mobile device. Every scan is tracked, timestamped, and tied directly back to the content, creating a new performance channel out of the medium that has historically been the hardest to measure.

For brands, it means television finally performs like digital. For networks and streaming platforms, it unlocks a new revenue layer embedded directly in the content they already own. For audiences, engagement is entirely frictionless.

Brittany brings extensive experience building brands and businesses at the intersection of entertainment, technology, and media, with deep roots across the very studios, platforms, and content ecosystems that IRCODE is now transforming. She has developed and executed strategic campaigns and growth programs for Netflix, Amazon Studios, Prime Video, Thursday Night Football, AWS for Sports, Fox Home Entertainment,  BET, Crackle, Condé Nast Studios, Getty, Spotify, TIDAL, FanDuel, Pinterest, and TikTok, spanning studio launches, platform growth, digital distribution, audience development, and global brand launches across linear and streaming environments.

That firsthand experience on both the content and brand side gives Brittany a rare perspective at IRCODE. She's sat at the table with the studios, platforms, and advertisers the technology serves, and understands the business problems it solves from the inside out.