Lily Morrison

Bio:

Lily Morrison is the Director of Media Business Development at the PGA TOUR, where she leads content distribution partnerships across the PGA TOUR’s portfolio of media rights including live video, highlights, archival competition footage, original programming, data, still imagery, and audio to develop enhanced media revenue streams and audience growth. Lily has worked at the PGA TOUR for ten years where prior to joining the Media Business Development team, she held roles within the Digital Advertising Operations and Business Development teams. Lily has led the overall strategy and distribution of the PGA TOUR FAST Channel, which was one of the first sports league FAST channels, currently distributed across 13 platforms and is the TOUR’s fastest growing media consumption platform. Lily graduated from Dartmouth College where she studied International Development and Film and Media Studies and played on the golf team.