Panel: Live Sports Advertising on CTV: What the Data Shows

Session details:

Major and niche live sports have made their way to CTV, presenting opportunities for brands and advertisers to purchase high-value ad inventory and get in front of engaged streaming viewers. Amid this shift, the industry has seen new ad opportunities and capabilities arise like in-stream formats and programmatic real-time contextual targeting against live sports. But it’s still relative early days of premium sports inventory migrating to CTV – potentially meaning infrastructure and information gaps, like a lack of robust live sports metadata to help advertisers make more informed buys.  In this panel, hear from platform, brand and monetization leaders about the current promise, key considerations and remaining challenges for live sports advertising on CTV.