Scott Barton
Group VP, Digital Marketplace, Spectrum
Bio:
Scott Barton is Group Vice President, Digital Marketplace at Spectrum. He oversees the company’s Seamless Entertainment product strategy, including the bundling of popular DTC streaming apps with Spectrum TV subscriptions. Additionally, Scott is responsible for creating and delivering the Spectrum App Store, offering apps, services, and targeted bundles across the entire Spectrum subscriber base.
Scott brings more than 20 years of experience leading digital product initiatives that drive subscriber growth across the broadband and Streaming TV industry. Most recently, he was Chief Product Officer at MyBundle, where he led their product strategy to bundle streaming services with broadband. Previously, he was Senior Vice President, Product at WOW!, where he oversaw product strategy, pricing, and packaging. Prior to that, Scott spent more than 16 years at Starz, where he rose to Senior Vice President, Digital Programming and Products.