Keynote: Stop Counting Followers. Start Scoring Franchises.

Session details:

The Franchise Test: a live IP valuation. One willing test subject: Evan Shapiro.

 OpenAI bought a podcast. MrBeast is heading to IPO at $5B. And when Village Roadshow went bankrupt, one company paid $417.5M for 108 films (The Matrix, Joker, Mad Max, Ocean's Eleven) out of the wreckage.

We are living through an IP gold rush. And most of the industry is still using 1990s media logic to price 21st-century franchise value.

Lauren Zeinfeld built MARK to end that: the first rating system for franchise IP. It scores franchiseworthiness the way FICO scores creditworthiness, by valuing the assets, not the audience.

In this keynote, Lauren reveals the five signals that predict franchise value before the market can see them, drawn from the largest structured dataset of unrealized IP on earth. You'll leave able to read any portfolio in the room and tell the difference between a franchise that compounds and a following that fades.

Then the test runs live, on stage, on Evan Shapiro. No prepared report. No second take. A real portfolio, detected, scored and valued in real time.

Is Evan Shapiro building a franchise, or a following? Be in the room when he finds out.

Available to Media Universe Summit passholders only. Add the Media Universe Summit to your pass here.