Panel: The New Playbook: Strategies for Kids and Family Content in a Changing Market
Thu, Jun 12
|
03:45 PM - 04:30 PM
Adams C - D
Session details:
- What insights have emerged about how families are consuming content today?
- How do content teams assess what works for kids and family audiences in a fragmented media landscape?
- Why are platforms leaning towards acquiring non-original titles over producing originals?
- What do platforms and networks look for when acquiring kids' content? And what are the biggest challenges in negotiations?
