Case Study: The Public Media Powerhouse, How PBS Dominates the YouTube Ecosystem

Session details:

While many traditional broadcasters are still navigating the transition to digital-first platforms, PBS has emerged as a vanguard on YouTube, leveraging the platform to reach massive, diverse audiences and redefine the reach of public media. This session offers an inside look at how one of the world’s most trusted brands manages a sophisticated multi-channel strategy that spans from early childhood education to hard-hitting investigative journalism. Led by PBS leadership, this case study brings together the architects of PBS’s digital success, PBS Digital Studios, PBS KIDS and PBS Distribution, to explore how they cultivate massive subscriber bases and drive meaningful engagement.

Available to Media Universe Summit passholders only. Add the Media Universe Summit to your pass here.