Keynote: Beyond Generations: The Life-Stage Playbook for Winning Streaming Audiences

New research is challenging one of the media industry's most deeply held assumptions: that audience behavior is primarily driven by generation. Drawing on a first-of-its-kind study combining Nielsen data, social intelligence, surveys and real-world behavioral tracking, Tania Missad will reveal why life stage—not age—is the more powerful predictor of how people discover, engage with and value content. 

In this fireside chat, Missad will explore how audiences move fluidly between social media and premium video, why the real competition is for attention rather than platform loyalty, and what streamers can learn from the evolving relationship between communal viewing and individual consumption. Attendees will gain practical insights into audience engagement, content strategy and growth opportunities in an increasingly converged media landscape.