Panel: The Rise of Creator Studios and the New Fandom Playbook

Session details:

Creator studios have quietly become the most sophisticated fandom operators in media. Fifteen years into the age of creators, they're building businesses centered on engagement.  Paid subscriptions, consumer products, and brand partnerships all succeed because of a deep understanding of affinity and community—something all media needs to build in the fragmented attention landscape. This panel explores the playbook creator studios are building around fandom, and what media companies and brands can learn from them.

Available to Media Universe Summit passholders only. Add the Media Universe Summit to your pass here.