Panel: The New Playbook for Live Sports Rights: Bidding, Bundling, and Beyond

Session details:

Regional rights fragmentation, shifting consumer habits, and the rise of hybrid broadcast/streaming deals are reshaping the value of live sports. This panel will bring together leagues, platforms, and analysts to explore who is winning (and losing) in the new bidding wars, and what models will drive future growth- not only for services and platforms, but for commercial businesses as we