Panel: Syncing the Streams: Optimizing the Fan Experience in a Fragmented Sports World

Session details:

Fans don't care about content rights, distribution agreements, or technology transitions. They care about watching the sports that matter most to them with friends and fellow fans — whether at a local sports bar, a neighborhood restaurant, or a large-scale venue with dozens of screens. For bars, restaurants, casinos, sportsbooks, and other commercial venues, delivering that experience has become increasingly complex as sports content expands across more leagues, seasons, networks, and streaming platforms. This panel brings together leaders from sports, media, technology, and hospitality to discuss how the industry can simplify complexity, improve reliability, and create better viewing experiences in a world where sports are a year-round business.

• Sports 365 – For venues that depend on sports to drive business, there is no offseason. Meeting fan expectations requires delivering access to a growing mix of leagues, seasons, and events across an increasingly complex sports ecosystem.
• Finding the Game – Bar and restaurant operators are experts in hospitality, not sports rights. Making sports easier to find and watch helps venues spend less time managing complexity and more time delivering for fans.
• Reliability Matters – Why consistent, high-quality viewing experiences at scale are critical in commercial environments.
• What's Next for Fan Experience? – How technology, distribution, and partnerships can make sports viewing simpler and more engaging